The Life of a Remote Copywriter, with LeAnn Reyes
Marketing technology, also known as MarTech, is software and tools that assist in achieving marketing objectives. Technically, anybody involved in digital marketing is dealing with MarTech because digital marketing is inherently technology-based. But in order to succeed today in writing compelling promotional copy that converts, you need a copywriter that knows exactly how to take prospects from where they are to where you want them to be. That’s where LeAnn comes in.
From her own perspective, MarTech copywriting is all about asking the right questions to understand the user’s pain and even reluctance or confusion when it comes to tech and doing business online – then simplifying things. LeAnn is a naturally curious person, who loves taking the time to research, play around and figure things out… even for hours at a time. And that’s exactly how she got started learning HTML.
Work-from-home, or WFH, is a lifestyle that has provided her the flexibility to focus on her children and also launch her passion projects on the side. During the pandemic, she’s been juggling both WFH and online schooling for her 6-year-old daughter, dealing with testing and all the chaos that goes along with it!
But when it comes to working in the tech industry, she loves the positive impact that tech has on businesses and people. In her role at Groove, she gets the most satisfaction out of seeing the difference the software has made in so many people’s lives, and the results they’ve gotten. Not to mention the opportunities they’ve gained and the friends they have made.
But before her 13-year career in digital marketing, she started as a newspaper reporter in a small college town. Words have always been an obvious passion for her, going as far back as the third grade. She recalls being punished for excessive talking, and would have to write out the dictionary; a task that had the unintentional consequence of learning new words in the process.
Having tried out Karta before, she tested out Groove and fell in love with the ambitious vision for the software. SaaS is a comfortable spot for her, as she’s never been intimated by the tech – having found her copywriting niche in MarTech.
In her previous career in project management, she was at the helm of building various SaaS products and acting as a liaison. Her early experience in the restaurant business has served her impeccably well, as she learned how to handle the pressure and “heat” of working in an extremely fast-paced environment.
She’s currently working on two projects of her own, namely The Freelancer’s Lounge and The CX Effect. Both of which she’ll be promoting using the Groove suite, of course!
LeAnn, how do you like to start your work day?
I start by looking at numbers. Usually, email stats. It’s always fun waking up to see that last night’s emails really picked up overnight.
Then I’ll scroll through the news and social media for a few minutes as I drink my coffee or tea, but I don’t stick around there for too long until I start catching up on Skype messages.
On any given day, you’re busy writing a variety of copy for emails or page copy… or anything else, really. What have you been working on most recently?
The Groove.CM site pages, adjusting the GrooveDigital Presents (GDP) emails, and affiliate copy. I also have a GrooveAsia call today… but that’s top secret stuff for now!
What’s on your schedule for today?
Well, it’s almost 11 a.m. and Donna Fox, David Lemon, Chelsey Luikart, and Elliot Frantz are going to go live in the Facebook group to share some community announcements. I can’t miss it! I love this team and community so much.
Earlier, I added some missing pieces to a downsell page to put more emphasis on doubling commissions when you upgrade. Now, I’m going to work on GDP emails and do some research, and then hope someone is around to proofread it – despite the short notice! And one of the affiliate pages that I sent to Lucius earlier has already come back for review, so I’ll also check that out and provide some feedback.
I’ll work on creating some GIFs to use for a thank-you page. I love adding little details like that wherever I can to delight Groovesters!
Finally, after proofreading, I’ll load, test, and schedule tomorrow morning’s GDP email. After I pull the list of new registrants to important and exclude, that is. I can’t wait for GrooveMail® and GrooveWebinar®!
Plus, I’m planning on taking a quick break to steal some chili that my husband started because why wait hours? I can enjoy it now AND later!
Is there anything about your job that people usually don’t know?
I think most people don’t realize how much research goes into copywriting. I’m always reading posts and comments in the Facebook groups, in competitor product reviews, and everything in between.
Oh, and just the time it takes to load emails, create images, and test them.
Any advice for women, especially moms, who are aspiring WFH copywriters?
You can plan your schedule around your children; work earlier or later. I used to think I was only creative in the morning, but find that the more I write, the more flexible my creativity becomes.
I also began working in blocks, together with my 6 year old. 52 minutes of focus time and 17 minutes of break time. I write while she focuses on homework, then we both hang out during break time.
Generally speaking, just ignore the bad, focus on the good, and keep going. You’ll find the right places and people, or they’ll find you. Also, don’t be afraid to ask for more when it comes to pay or putting your well-being first.
(If you haven’t heard, we’ve launched a groovy magazine – aptly named Groove Magazine – that brings you original, informative content much like these interviews, right to your mailbox each month. Subscribe here.)