With more than 2.8 billion users on the platform, Facebook marketing is one of the most popular online marketing strategies
Potential customers are already looking for businesses on social media, and a focused marketing strategy is the only way to connect with them. Millions of people use Facebook ads to increase their sales and revenue, which is why it is crucial for business owners to track their website conversions. The way this is done is with the use of Facebook Pixels, which is a small piece of code placed on websites to track the traffic.
For GrooveFunnels (recently renamed Groove.CM) users, this is also important because many Groove members rely on Facebook marketing to drive traffic to the sales funnel that they have built in GroovePages. If you’re running ads, Facebook pixels are essential. Having this installed on your webpage helps your ads be seen by the right people.
And even if you aren’t running ads yet, if you start tracking your visitors and collecting data now, that will help in future when you do.
In this GroovePages tutorial, discover how to install your Facebook Pixel on GroovePages, even if you don’t have any technical skills at all.
Step-by-step guide for setting up Facebook for business
Setting up a Facebook Page for your business is free.
Create your Page that you can use to create content, share your contact information, link to your website, build a product catalog, and communicate with your customers… also for free.
If you do have some cash to spare (brag alert!), there’s the option to use paid marketing strategies like Facebook ads and sponsored posts from your Facebook Business Page.
- Log in to your personal Facebook account and create a new Page.
- Choose your page type: Business/Brand or Community/Public Figure.
- Enter your business details.
- Upload your profile and cover photos. Make sure to use the optimum image sizes for Facebook so they look their best.
- Click Edit Page Info: Fill in your description, contact information, and any other relevant details like operating hours.
- Click Create Page @Username to make your vanity URL. This can be up to 50 characters long and helps people find you easily on Facebook.
- Click Add a Button under your cover photo to set up a call to action like “Shop” or “Contact Us.”
- You just launched a Facebook Business Page!
Big changes are coming for Facebook advertisers, publishers, and app developers that utilize iOS 14. As Apple plans to change their iOS 14 data tracking permissions, it’s easy to see how this could make a huge impact. Although there is still a lot that’s unknown about how this will affect marketing and advertising, there’s still a lot of buzz flying around this topic that’s worth diving into right now.
Essentially, these changes to iOS 14 pose a massive threat to the effectiveness of advertising data, and consequently the advertisers that use Facebook and target through iOS 14. Facebook is clearly concerned about this change, and it’s for a good reason. If you think about how marketing works in general, you can break it down pretty simply. If advertising is less effective, then advertisers will spend less time and money on Facebook. If there’s less money being spent on advertising on Facebook, then Facebook themselves lose money.
All-in-all, it’s a massive change, and it’s coming whether we like it or not. So with that said, let’s take it head on and talk about what we know so far.
What is the Facebook pixel iOS 14 update?
It’s important to understand exactly what Apple is changing so drastically that it even has Facebook concerned. The focus of this update revolves around privacy and data usage.
For this new update, each app must display how they use the user’s data right on their product page. The developers will now also be required to display their privacy policies, the exact data they’re collecting, and their intentions for said data’s use.
With this new update, Apple will prompt Facebook, making it clear that your data is being tracked, and giving the explicit ability to allow it or not allow it on the users’ behalf.
This prompt will come up any time a user is using any iOS app, including those in the Facebook family (Instagram, WhatsApp, and Messenger).
How will the iOS 14 update affect Facebook marketers?
Basically, anyone who advertises mobile apps, and those who optimize, report on, and target web conversion events will be impacted. Since Apple is changing the way Facebook is able to both process and receive data, tools like Facebook Pixel will need to change altogether.