Starting your online business is enough of a challenge for most people, but many are able to do it with enough perseverance and determination. Once you’ve got everything in order, however, you now need to figure out how to grow your small business. When most people get to this point, they simply have no idea how to proceed.
Are you one of those people who has said, “Getting started was the easy part. Growing my small business is entirely different”? You’re certainly not alone. You want to see all your hard work really pay off as you get more customers, sell more products, and earn more money.
Growing your business doesn’t have to be a pain. In fact, it can be some of the most exciting and rewarding work you ever do. Russell Brunson recently sat down with noted entrepreneur and author Tai Lopez as they discussed the ways people can get their online business to grow. The video is well worth a watch, and you can check it out here.
We’ve compiled a few of the points mentioned in the video along with a few extra tips that show you how you can grow your business.
1. Email is the Future
When people think about email, they often think it’s old news. Email, after all, has been around for nearly as long as the internet itself. With all the cutting edge technologies at hand, why would email be vital for when you need to grow a small business?
Don’t buy into this thinking. Emails are still effective at communicating with customers and promoting your products. Compiling email lists means collecting customer information that you can easily contact. Having an extensive email list saves you a lot of time and hassle. You can even rent email lists to get you started. Email is still the future, so make sure you’re taking advantage of it as you grow your business.
Actionetics is ClickFunnel’s automation platform that does not only cater to emails alone, but also to SMS with the Twilio integration. What makes this platform possible is that it takes automation into a new level with its roster of features that help you know more about your market, communicate with your market, automate your communication with your market, etc.
If you’re already using Actionetics, then you know how fantastic this tool is. If you haven’t, then allow me to say that you’re missing out on a lot. You can do away with the clutter of using different tools to communicate with your market with Actionetics.
2. Copy Matters
Do you worry about the words you write for your sales funnel? The copy you create can have a powerful effect on customers, but if you’re scared that you’re not a wordsmith, Tai Lopez has some great advice: keep things simple. Write to the customer in a persuasive way. Use power words like “imagine” to help customers see themselves using your product. Russell recommends the “how to ____ without ____” format to grab the customer’s attention (Ex. How to grow your small business without spending hours every day on social media). Yes, your copy matters, but when you keep it simple, it will be more impactful.
3. Work With Great Partners
While some small businesses may be able to take off as a solo project, your best chance of success can depend on who you work with. That might mean working with a talented business partner, getting advice from a trusted mentor, or hiring only the most skilled people to help you tackle business challenges.
Choose to work with people who complement your own skills. If you’re introverted, work with an extrovert. If you like the research side of business, pick someone who loves the technical side. Form a well rounded team to see your small business pick up steam.
4. Track Industry Trends
Seeing growth in your company often means being prepared for the twists and turns of the business world. As Lopez explains, you need to be able to spot trends ahead of time. More specifically, look for trends as they develop within your chosen industry.
If you can spot a potential opportunity, you’ll be able to capitalize on it early on, giving you an advantage over your competitors. Identify possible problems people will have, and be prepared to offer the solutions. If people see you as a proactive problem solver, they’ll be more likely to come to you for help.
5. Set the Right Price
Many small businesses struggle with the same question: what price should you set for your products or services? Go too high and no one will be willing to pay. Go too low and while you might sell a lot, you’ll make next to nothing (or maybe even lose money) with each sale. You want that happy medium, an optimal price that will get you a healthy return while not turning away customers. Upsells can be an effective way to boost your sales and increase customer satisfaction. They’re also a great way to increase Average Order Value (AOV).
There’s no specific formula for finding the right price. It takes some experimentation on your part to see which price gets the best reaction from customers. Once you’ve hit the sweet spot, you’ll know.
For more info on 6 common pricing tactics and how to implement them into your funnel and/or business check out this blog post: Pricing Tactics and the Art of the ClickFunnels Upsell
6. Diversify Your Approach
It’s possible that you can get tunnel vision as a business, at least when it comes to promoting your company and generating leads. You need to have a diverse strategy to maximize your potential. That means not limiting yourself to one platform.
For example, emails are a great way to conduct customer outreach, but look at social media as an excellent tool as well. And when it comes to social media, use multiple networks to get as far of a reach as possible. The more traffic avenues you can explore and tap into, the more customers you’ll be able to get.
Start Growing Your Business With ClickFunnels
The discussion between Tai Lopez and Russell Brunson shows that growing your online business is well within your reach. Humble beginnings can translate into incredible success given the right strategy.
Now that you have a better idea how to grow your small business, you should also know about the great tools you can use to achieve your goals. That’s where ClickFunnels comes in. ClickFunnels can help you in all of these growth tips, from helping you manage email lists to getting you started on copy for your sales funnel. ClickFunnels has already helped thousands of entrepreneurs, and you can be among them. Whether you sell products or have a service business, using ClickFunnels means growth is right around the corner.
If you’d like to see what ClickFunnels has to offer, you can start with a free 14 day trial and experience the benefits firsthand.