Importance of Visual Content to Promote Your Blog?

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Whether it is a company blog dedicated to promoting a brand and giving some interesting industry information, or travel blog with tips and reviews, the most important thing is give the audience something that they can’t get anywhere else.That is Where Visual Content Comes in!!!

Presentation plays a huge role in making your blog successful – you can’t just have one big column of text, because anyone who tries to read it will eventually get bored and click away.

Of course, apart from some clever formatting, there is one thing you can do to garner more attention for your blog online adding plenty of visual content to switch things up.

Images, gifs and videos can help provide additional information

If there is a lot of ground to cover, but you don’t wish your content to get too long-winded or you want to convey some statistics without making them seem bland, then visuals are your best choice.

Throw in a colorful info-graphic and you can depend on some fairly dry data in a visually stimulating way, and allow the readers to run through potentially boring areas fairly quickly, which will keep them on the page.

A video can be a good way to provide additional information for those who want to know more and are willing to spend 5-10 extra minutes learning more on the subject, while at the same time keeping the entire presentation concise and allowing those who just want to skim through to do so efficiently.

You can build an entire article around a featured video or info-graphic  and if you’ve made compelling visuals other website will want to feature them and social media or industry influencer will be more likely to share them.

It’s enough to have your Visual Content shared by one incredibly popular account to give your website some serious exposure, which can double or triple your number of visitors.

It helps keep the viewers interested by breaking up blocks of text

Since the average online viewer prefers to skim through content, a good blog post should be broken up into a number of headings, contain some bullet points and keep a good flow by using shorter sentences.

However, images can help you add some color and give the reader a bit of a break from reading to him/her engaged.

Dynamic elements like short videos and gifs also draw your readers’ attention and help keep them glued to your Visual Content.

All of these things contribute to your content being perceived as more interesting and easy to read, which in turn leads to more shares.

People tend to retain information better if they are presented in a fun and colorful way, and they are also more likely to share Visual Content that they feel their friends will also find visually appealing, as well as inspirational and informative.

Images give you additional content to share on social media

Not only can you use a video or info-graphic as a great piece of shareable content in itself, but you can also incorporate several beautiful images, videos, and info-graphics within a single article or web page.

This gives you a lot more freedom when it comes to sharing and garnering more attention.

For example, you can upload a couple of videos on YouTube and lead people to the article where they are featured and your blog from there, while at the same time posting some of the images on Instagram or pinning them to Pinterest.

If you’ve already shared the article itself on Facebook and Twitter, you have pretty much covered all your social media accounts and garnered maximum exposure for your Visual Content and your blog.

The featured image is there to grab attention and get people to click

Sure, a good headline will tickle a person’s imagination and spark some curiosity, but you can only get so creative with 50-60 characters.

The right feature image helps you achieve two important things:

  • Set the tone for the entire article from the start
  • Help your headline pack more punch

Viewers will rarely read 2-3 minutes of text, but they will watch a 2 minute video

Be it promotional content or something that your primary audience will find useful and will get them to come to your blog, what you are looking for is to them on the page, and hopefully get them curious enough to where they keep exploring your website and taking actions, i.e. filling out a signup form, getting in contact with you or making a purchase.

The problem is that the internet is such a vast place that most people don’t manage to keep their attention on one thing for too long – most of the people reading this probably have at least 3-4 additional tabs open, and some are likely switching between their Facebook chat and what they are reading every 10-20 seconds.

However, not only do Visual Content get stored more easily in our long-term memory, but people are actually ready to spend a lot more time on video material than they are on text.

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