Instagram is a social platform that allows users to post as well as view pictures from all around the globe. This social media platform has gained a lot of prominence in the last few years and is growing at the increasingly fast pace each day. Through this social media platform, one can share pictures or short videos that can be viewed by the general public or specifically their user friends just like it happens on Facebook which is a huge social media platform.
1. This social media platform is also a platform for business entrepreneurs to advertise, promote and sell their products or advertise their startup ideas. It is said by many critics that a social media platform such as Instagram is not stable when it comes to long-term business development; however, this is not true in all cases. Instagram has a number of tools and devices which can be used to promote one’s business and also simultaneously climb the ladder to achieve success and complete efficiency. The ten most useful ways that can help promote as well as develop a business using Instagram is as follows:
2. Secondly, one can form or develop a community around a hashtag that can easily gain the attention of the majority of users who use this social media platform. For example, Nike did a brilliant job when they came up with the idea of #chooseyourwinter which allows people to showcase their Nike products while running or exercising during the chilly winters. This at the same time gave an opportunity to the consumers to interact with their brand and thus build a loyal and stronger consumer base.
3. Another useful tip that would help promotes one’s brand is associating your brand with a good cause that depicts and showcases the values of your brand. This, in turn, helps to inspire customers and also have an influence over the users to support the brand since it’s associated with a good cause.
4. It is necessary to relate and associate with consumers while staying relevant and precise to the brand. For example if one’s business is about selling ice-creams and their major clientele includes people who love sport cars they might post a picture of their product and caption it with a line such as “zoom in your vehicle before this melts” such a way they relate to the audience and at the same time promote their brand.
5. Many businesses make a small mistake which they feel is right according to them, it is that of over posting their products without any interval.
6. If a user is going to see his page filled with just a particular product he/she is for sure going to unfollow the particular page. Every user wishes to see a post from different sectors such as friends, family, food and products.
7. It becomes necessary to post product pictures at regular fixed intervals thus allowing users to have a better interaction with the brand.
8. It is necessary to find aesthetics in your brand, even if the product pictures are not appealing to the audience one can showcase their workspace or ways of working which will provide a better appeal to the users.
9. You can easily share as many photos and publicize your brand to your best possible means.
10. People are on instagram all the time and they love new and attractive things. If you are skillful enough to give your information in a creative way, your brand will become popular in no time.
Hence, it can be said that instragram can be a very useful tool to promote your business tremendously.